Clean&Care Audits & Certifications: Just because traveling today requires a certain peace of mind...

Join the list: Get your Clean&Care 2021 Certification now!

What does the travel professionals community thinks about the Clean&Care Certification? The WTM article about Clean&Care and other COVID & Safe Travel news

What's the Clean&Care COVID Peace of Mind Certification about?

  • THE LIST OF CLEAN&CARE COVID PEACE OF MIND DESTINATIONS: THE "MICHELIN GUIDE" OF SAFER TRAVEL: We know that despite the vaccine campaigns, the threat brought by COVID on the travel & hospitality industry is here to linger. Many people have an urge to travel, some carelessly, some others will carefully choose where to travel. Many destinations have undergone an independent audit, but the list is nowhere to be found, some others have simply self-certified themselves. The Clean&Care Certification Board's list is extensive and only includes those destinations that have been certified by an independent expertise.

  • AN AUDIT, A CERTIFICATION AND A PARTNER: The Clean&Care Certification Board is a global independent COVID safety audit and certification platform for hotels, restaurants, rentals, guided tours, safaris, museums, attractions, convention centers, campgrounds and stores. The Board audits, fixes, certifies and promotes safe travel operators under COVID times. The certification last 12 months, so is our permanent free technical assistance on COVID related issues.

  • INDEPENDENT: Every Clean&Care certification is thorough & scientific. No mass certifications. No protocol push. Every destination is specific and so is investigated individually as not one destination is like another when it comes to COVID safety.

  • SCIENTIFIC AND MINDFUL: Activity-specific testing protocols designed and updated by US and Danish scientists working at the forefront of COVID research (some are direct experts with the WHO) and tailored by travel specialists mindful of preserving the integrity of the travel experience.

  • ACCESSIBLE TO ALL: Affordable, fast and straightforward auditing process done mostly online. 1 day of preparation - 30 min online audit - 5 days to analyze the audit by our scientific team and you can be certified!

  • A STRONG SALES TRAFFIC DRIVER: Important marketing tool to re-establish trust with FITs, groups, MICE and TOs. Allows an hotel, a restaurant, a cafe, a guided tour, a museum, a scuba-diving club or a souvenir shop to advertise itself as globally and objectively recognized as being safer than others.

Download the Clean&Care Technical brochure (pdf)

For independent travelers, groups, tour operators & MICE managers

Travel or not to travel?

When the threat of COVID infection and its variants is fluctuating but still persistent, planning a holiday can be tricky

  • Is it safe to travel there? Did anyone ever checked that hotel or that museum for COVID safety?

  • How much can I enjoy my time there without worrying constantly about COVID?

  • If anyone is already contaminated there, what are the risks others may be contaminated too?

  • What's the destination contamination history?

  • How much does the destination management "really" care about protecting its guests and workers against risks of infection?

Getting a Peace of Mind travel experience

Why the Clean&Care "COVID Peace of Mind" Certification is the label that can be trusted to make your travel safer and more relaxed

  • We are scientific and on top of covid scientific updates: Mindful and of the benefits of vaccines to #restartravel but also of its many limitations when it comes to your safety while traveling

  • We are global, we are independent and not linked to any large chain of hotel destinations: Nothing but scientific facts can determine if a certification is given or not

  • We look at every single destination as a unique puzzle to be solved: In the particular setting of a travel destination place, we complete safety standards where other protocols leave gaps and we lift measures when they are not justified or negatively impacting the travel experience too much

  • Our approach is balanced between the 2 fundamental principles of the Clean&Care Certification:

    1. "Not more than one": If someone contaminated walks in undetected the measures in place will ensure that no one else will be contaminated

    2. Respect and maximum preservation of the original travel experience

For travel & tourism destination objects professionals

Let people know that you care for their safety! Truly!

  • You own or manage a hotel, a restaurant, a museum, a guided tour, a campground, a shop or a spa.

  • You care for the safety of your clients: You have already been audited or not

  • You have complied with local regulations

  • You took extra steps to make sure your guest will be safe

  • You are welcoming an independent confidential assessment of your COVID efforts

  • You want your efforts in covid-safety to be globally recognized

  • You want to convince visitors and TOs that you are a safer alternative than other destinations

In a travel environment still affected by COVID, many travel destination objects have been audited and certified but the auditors do not publish the lists. On the other hand FITs, groups and TO‘s are supplied with lists of so called "safer" hospitality destinations, that actually have never been audited by an independent expertise. The Clean&Care Certification Board is precisely bringing a solution to this gap that also represents an outstanding marketing & sales opportunity to the participating destination objects that very much deserves so.

Main benefits from the Clean&Care Certification

To be listed among the world's safest destinations kept in mind by FITs, groups, MICE and Tour Operators: Your certification is valid 12 months, so is your presence on the prestigious list.

You took the necessary measures to protect your guests, so you deserve to standout on top of the competition and reap the financial benefits: On top of its auditing activity, the Clean&Care Certification Board and its partners are extremely active in promoting the list of certified destinations with over 500 global travel organizations.

Your strong marketing tool for the COVID travel age: You have the right to use your certification logo with your marketing and advertising material without limitations and at no extra cost, including on partners and advertisers websites, on publications, you letterheads, your emails. You also have the option to order C&C certified logo stickers and for your destination at an extra cost.

Fast, easy and fully confidential: You can get certified 5 days after applying

Always affordable and transparent: If the audit & certification prices are affordable it's just because that's part of our mission with international travel organizations. We understand the financial challenges all are facing in the industry. So do not expect s to ask you to invest a lot in order to comply with the protocols. Instead, we will always favor cost-effective solutions. Note that in case you do not qualify, your audit will be refunded at 50%

Assistance during your time certified: This is just not a one-time shot: Once the certification is obtained, the Clean&Care Certification Board's scientific team continues will assist you on the COVID safety questions you may have and for free.

A simple, fast but scientific certification process

Straightforward, affordable, fast but thorough: The Clean&Care Audit and Certification process explained

  1. Application received

  2. Application processed (no fees), accepted or refused (if we see that it will be impossible to certify you)

  3. Online audit (few hours of preparation + 10-20 min online)

  4. The Board takes 3 days to review the audit findings. The audit is automatically reviewed by one scientist and peer-reviewed by another.

  5. The Clean&Care Certification Board either (a) approves the Certification immediately or (b) asks for a list of detailed improvements that need to be implemented within two weeks. In both cases, the Board's feedback comes with detailed recommendations on how COVID safety can be improved. Sometimes, a video conference is necessary to discuss and explain the measures.

Once certified, destinations receive the benefits of the Certification right away and for one year..

The Clean&Care Certification Board ambassadors and operatives also conduct random on-site checks to make sure that the measures are carefully in place. If a certified destination is found not to comply, an investigation will be opened that can lead to the destination losing its certification. Just like the Michelin Guide does.

Click here for full view

Certification Validity:

12 months to start on day certification is confirmed

Fees & payments:

See Table

Fee waiver (no need to pay the administrative fee if):

  • If destination not retained for an audit

  • If year-to-year renewal

  • If the audit is for another activity at the same destination

50% audit fee refunded if destination is not certified after audit

□ Price includes (certified destinations):

  • Digital marketing material (logos, etc.) unlimited use for 12 months

  • Scientific assistance 12 months

  • Campaigns & publications with travel press 12 months

  • Campaigns with tour operators 12 months

  • Invitation to travel events

Price does not include:

  • Optional other marketing supports (stickers, etc.)

  • Optional training seminars

Payment by invoice

Click here for a larger view of the table

What does the travel professionals community thinks about the Clean&Care Certification? The WTM article about Clean&Care and other COVID & Safe Travel news

Join the list: Get your Clean&Care 2021 Certification now!

Getting started and contact info

Official Brochure Download:

In English

En Français

For travelers, travel advisors and tour operators

List of Clean&Care Certified travel destinations by country

Request for additional information on a specific destination listed :

Post-travel customer feedback & alert on destinations:

For travel & hospitality destination brand owners & managers

Clean&Care Audit&Certification application:

Additional information and inquiries about the audit process:

To order C&C Certification displayed marketing support material:

To signal a change of status or situation regarding the Certification:

Download the Clean&Care technical brochure (pdf)

Press & Media coverage requests

Social Media Coverage: LinkedIn Facebook

Jobs: Follow our posts and instructions on LinkedIn and Facebook

Administrative requests or to contact the Board administration

Clean&Care Certification Board

Olevimägi 16, 10123 Tallinn, Estonia, reg 112456678

Administrative support partner: Horizon Development Markets Ltd.

More about travel during COVID and about the Clean&Care Certification

Situation, rationale & analysis of the travel, hospitality & tourism industry today

The massive vaccine campaigns in many countries and the more efficient COVID testing & reporting procedures give a great booster to an industry that badly needed it.

Travel is expected to significantly restart in 2021. BUT this will nevertheless be still a cautious travel. Early signs show tendencies to travel more locally in the Spring and the first part of the Summer 2021, despite air travel being overwhelmingly indicated as safe thanks to all the perfectly efficient measures that so far have been implemented there.

Yet the threat from both COVID newly emerging variants B.1.351 (South African), P.1 (Brazil), B.1.617 (India) - with properties not yet fully understood - may continue to impair some border crossings and the safety of many people's holidays (how vaccines are effective against them? What are the age groups targeted by the variants? How much more transmissible the COVID variants are?).

We found out that despite claims on their websites many travel destinations did not have even the basic measures in place and were trying to fend off the problem by offering extremely high discounts, luring their clients into a gigantic gambling game. This was in particular the case of smaller destinations that could not afford the COVID sanitary protocols large hotel chains pay. A simple online audit could have helped there.

We also found many large hotels certified "horizontally" by professional organizations without an audit specific to their location and infrastructure: This resulted in either serious gaps in safety measures or in excessive unnecessary measures that in turn could damage the integrity of the holiday experience at the hotel (For example, wearing a mask at the beach or at the outdoor swimming pool instead of ground marks to indicate recommended individual pool seat positions).

□ We have studied in-depth 17 national health board obligatory measures & recommendations for the tourism sector: Although all have the essential WHO measures, rules vary greatly from one country to another, leaving travelers wondering if going to that country is a risk or not. The other problem of COVID is that in many countries, health inspections are at minimum not systematic or at worst simply non-existent. More about the Clean&Care Scientific protocols: ENG / FRA

In addition, in many countries, health inspections are simply not carried out systematically, which brings the importance of the traveler's need to trust the destination's management of COVID safety measures to an excessive level.

Why a global independent certification system is needed?

REBOOT THE TRAVEL SECTOR! In 2021 again, the tourism sector is one of the hardest hit sectors by the COVID epidemic and its lockdown measures. It's a personal tragedy for so many people: On one side, those that cannot travel and more seriously on the other side those entrepreneurs, families, regions who highly depend on revenues from the travel sector.

MANAGING THE THREAT AT THE DESTINATION LEVEL: At the Clean&Care Certification Board, we believe that since air travel is now clearly identified as not a major source for covid contamination (it has to do with AC systems in planes), that things could be better managed to attract travelers again soon. Much has to do with risks of contamination at the destination level and how well those risks are managed. With parts of the population, mostly younger people, do not feel much threaten by the pandemic (even though they should, especially because of the new variants and the now well-documented lasting COVID damage on vital organs such as the heart, kidneys and the lungs), the interactions between "covid-sensitive" groups and "covid-insensitive" groups at a same destination must be absolutely managed at the destination level if the entire travel industry is to survive. A certification here plays a crucial role to justify measures to the irresponsible guests. So it's alos a "Peace of Mind" for a destination object operator such as a hotel manager of a tour guide.

NATIONAL BOARDS WITH LIMITED RESOURCES: Most national Health Boards have issued general instructions for the travel sectors and many restrictions. Some countries have implemented their own certification label system, a very good initiative but difficult to implement, as everyone knows national tourism authorities usually do not have the necessary resources available. This initiative was launch first in Portugal in April 2020 and was quickly qualified as "inconclusive". Similar programs in Spain and Croatia in 2020 did not work too well either. We hope that such programs, much needed, could be better managed in 2021.

LIMITATIONS OF LARGE CERTIFICATION SCHEMES: Private labels (Hilton Hotels, Accor Group) are also implementing their own protocol, either self-made or designed by professional audit & certification enterprises. Although the protocols are professionals, they are not systematically adapted to the specifics of a particular destination - which could result in either safety gaps or excessive unnecessary measures. It's also a little bit reverse marketing: They get certified "en masse" but they advertise and promote their certification mostly individually. We do opposite! That's why we also have hospitality destinations on the list that have also been certified by another expert company and re-audited by us for verification purposes.

A BRAND THAT CAN BE TRUSTED: At the Clean&Care Certification Board, we are aware that we cannot certify everybody. We know that there are areas of the covid science that still remain unclear today and does not allow us to be certain on some specific technical questions (such as central AC in large hotels). But precisely because we only certify when we are sure, professional travelers can be assured that a Clean&Care "COVID Peace of Mind" certified travel object really deserves to be put forward as a safer destination. Travelers have the right to know about that!

The Clean&Care Certification Board: The little story behind and the fundamental principles

In mid-April 2020, and because of the expected damage on the hospitality and travel industry, Horizon Development, one of the founding members of the C&C Certification Board, conveyed a panel of 16 international experts on a two-day video seminar “COVID response: Particularities and challenges for the travel and tourism industry in 2020”. Participating experts were researchers (Harvard T.H. Chan School of Public Health, Johnson&Johnson, Harvard Medical School, John Hopkins University), Certification (OSHA, Green Key), security and emergency preparedness (G4S), insurance (Prudential), health board (Tervisaemet, Sundhedsstyrelsen) , and travel & hospitality (Horizon Development, Swissotel) specialists. The panel experts detailed the needs for a certification, a methodology for a fast delivery system and a fast diagnostic algorithm: The principles, computing base and protocols behind the Clean&Care audit system were born! It is overall the dialogue between the medical & scientific experts and the travel community professionals that are the foundations of the Clean&Care 2020 initiative. The aim is to maintain safety while preserving the quality and authenticity of the guest's travel experience. The fundamental principles behind the technical audit for the certifcation is to "see in place appropriate and cost-effective measures to ensure that in the situation of a single guest being contaminated, other guests have no or minimal chances to be contaminated". That's basically what we call the "not more than one" protocol". The protocol is just not a single one. Any expert in safety knows that one single protocol cannot cover a wide range of various infrastructures, use of space and situations. Overall the Clena&Care Certrification Scientific Board is using the WHO protocols (well, quite normal, some of our people were among the first one to establish it), reinforced with essential CDC data and standards such as safety, as well as ISO 13485 (Contamination) and ISO 14644 (Cleanrooms). The funding principle behind Clean&Care and the push for C&C certification worldwide is to contribute to keep travel open despite the pandemic - and to provide the industry with the expertise and the tools not only to keep running, but to promote those destinations that are clearly interested to both protect their guests and reap the financial benefits of their new image as such. Safe Travels!

Join the list: Get your Clean&Care 2021 Certification now!